Fierce Competition Forces Cable Prices To Hit Rock Bottom

In a world where you can now stream virtually anything you want to watch, cable companies have begun to experience a sharp decline in profits. And while this changing marketplace may be difficult for cable companies to successfully navigate, it actually works to your advantage. To compete with streaming services and general consumer dissatisfaction, cable companies have been forced to slash their prices and are now offering some previously unheard of deals.

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A History of Dissatisfaction: Why Cable Companies Have Had to Up Their Game

For decades, cable companies had a complete monopoly on what consumers were able to watch. They raised their prices frequently and unpredictably, much to the frustration of everyone paying for an already expensive package. As their monopoly grew, so did the customer dissatisfaction. In fact, a whopping 99 percent of cable subscribers report being unsatisfied with their cable companies. Over the past few years, though, many people have cut ties with their cable companies in favor of cheaper and more customizable streaming services. And here’s the good news: You can use this mass exodus to your advantage. Because with so many people jumping ship from traditional cable, it’s forced cable companies to reevaluate their strategies and remodel their prices in favor of the consumers. There are some truly great cable deals out there. You just have to know where to look.

Where to Find the Best Deals on Cable

Hint: It’s not where you’d expect. The best deals aren’t just going to show up in your mailbox or on TV. These mass-produced deals often aren’t really deals at all, but just clever marketing tools used to hook you into a long-term contract where you may wind up paying more in the long run. But don’t worry — the real deals do exist, and they’re waiting to be discovered. Here are some tips for finding them:

  • Shop around, shop around, shop around. Specifically, online. There are lots of different packages from different companies out there — compare and contrast the features that each one offers to see which sounds the most ideal to you. And don’t forget about the smaller cable companies, either. Sometimes these hidden gems have unbelievable deals that larger cable companies are unable to offer.
  • Stay organized in your search. Make a spreadsheet, draw a chart or find some way to record the overlapping benefits of each deal — no matter what method you use, this is the key to your sanity and to finding the best package possible.
  • Finally, when you find the perfect deal online, don’t let it get away. Many of these online deals are for a limited time only, so if you see something you like, seize the day. Get in touch with the provider as soon as possible. And when you get a hold of a representative, make sure to ask about any other potential unadvertised deals. You never know if they’re about to start running a new promotion the next day, or if there’s a little something extra that they can swing. Ask and you (may) receive. Bottom line: You never know until you try. So get out there. And reclaim your cable at a lower price.



Sources:

Gilmer, Marcus. (2016, December 1.) Streaming is a Disaster, Do Not Cut the Cord, Just Don’t Do It. http://mashable.com/2016/12/01/cable-is-still-better-than-streaming/#BJaFzpsn8qq7

Barrett, Brian. (2017, August 20.) Cord-Cutting Still Doesn’t Beat the Cable Bundle. https://www.wired.com/story/give-me-a-bundle-for-cord-cutters/

VanDerWerff, Todd. (2016, October 13.) Netflix or Hulu Won’t Win the Streaming Wars. Your Cable Company Will. https://www.vox.com/new-money/2016/10/13/13156848/netflix-hulu-amazon-cable